I have to admit that I wasn’t fully bought into GooglePlus before the conference. Sure, I had a profile and I even maintained it. Mosaic had a profile as well. But it wasn’t top of mind. Now it very much is.
I want to hear from you on what we should be doing on G+! I am going to host a Google Plus hangout this Monday, June 4 at 2 PM EST/11 AM PST. This will be on the G+ Mosaic Page. I want to provide useful content to our customers and fellow photographers. This is your chance to help us shape this content.
We have been getting a steady stream of customers and visitors to our website from GooglePlus. In April, for the first time, GooglePlus provided more traffic to our website than Twitter. Although honestly this is still well below the number of visitors from Facebook. However, GooglePlus sent us more engaged users than Facebook, with G+ visitors spending on average 1:01 minutes more on our site. Visitors from social media are more likely to convert to customers than visitors from any other source.
So social media is real business for us. But as importantly, it is were we learn from photographers about parts of our product that people like… and don’t like. And nothing has been more valuable in figuring out new features we need to build.
One question remains for me after the conference. What do you want to see from +Mosaic on G+? It seemed most of the conference was spent talking about building a personal brand. This is very important for photographers, but what would you like to see from photography vendors?
To me, no one has figured this out yet. There are more “don’ts” than “do’s.” Don’t make your page a commercial. Don’t overwhelm followers with coupon offers. Do engage users with great content and tips. That is a baseline but what else?
So let’s open this up. Please let me know what types of things you would like from us. What companies do GooglePlus well? What would make you want to +1 us?
Please join us for a Google Plus hangout this Monday, June 4 at 2 PM EST/11 AM PST. This will be on the G+ Mosaic Page. I have no idea if anyone will show up, but if you come we will be sure to listen to your suggestions on how we can better our Google Plus page. Any other questions are fair game as well…
I am a very lucky man attending these conferances and “hanging out” and calling it my “job”!